Independent game consultancy for developers, publishers and agencies.
We bring an experienced external perspective to games throughout development and release, helping teams understand what they have, identify opportunities and make better-informed decisions.
From early concepts and design challenges to player experience, critical reception and launch preparation, we have a track record of helping teams create and deliver stronger games.
Proud Member of
40+ Years
Game Industry
Experience
175+
Launched
Games
Built in the UK,
Delivered Globally
EXTERNAL
EVALUATION
INDEPENDENT PERSPECTIVE
From milestone assessments and design evaluations to mock reviews, reception forecasting and launch readiness, we provide independent analysis that helps teams identify problems, understand what works and make informed decisions.
DESIGN &
DEVELOPMENT
MAKE STRONGER GAMES
Design optimisation, ideation and problem solving across features, systems, pacing, narrative and player experience, helping teams challenge decisions and strengthen development.
COVERAGE &
COPYWRITING
SHAPE THE MESSAGE
From public-facing game copy, storefronts and published books to media and creator-focused coverage guides, messaging and editorial, we help games communicate clearly and make the most of what they have.
TRUSTED
![[CITYPNG.COM]PlayStation Black Logo Image PNG - 3000x3000.png](https://static.wixstatic.com/media/d422a7_a7e9c163ab9248359438f4f6395bf439~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DPlayStation%20Black%20Logo%20Image%20PNG%20-%203000x3000.png)
TESTIMONIALS
CREATIVE ASSEMBLY
Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective.
KERRI WEST, HEAD OF AUDIENCE INSIGHTS
REBELLION DEVELOPMENTS
We have worked with Indie By Design on a number of games, including an in-depth mock review and an early access evaluation. The feedback and analysis we received was extremely useful and allowed us to make informed decisions moving forward.
ANDY GRAY, SNR PR MANAGER
BETHESDA
They regularly supports us at review stage with media guides that deliver well researched core content wrapped in excellent visual design. They've handled internal and licensed IP assets sensitively and deployed them in a way that lifts overall messaging.
MARK ROBINS, SNR PR MANAGER