The External Evaluation Experts
GAME THE SYSTEM
World leaders in external validation of video games, our expertise has helped give over 150 launched projects the best possible chance of success.
Our external validation provides a clear, unbiased view of how your game plays, where
problems exist and how it will be received across today's mix of media, influencers and player communities.
We highlight friction points, gaps in design and risks to
player and critical response early enough to act on them.
All in black and white, no pulling of punches.
Game the System and make meaningful changes early.
Don’t wait for reviews.
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TESTIMONIALS
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
KERRI WEST
Creative Assembly
Head of Audience Insights
“With deep expertise in design and strategy, Indie By Design has shown genuine understanding of our vision, goals, history, and community—offering insight with a rare human touch.”
MAX VON KNORRING
Amplitude Studios
Chief Operating Officer
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
MARK WEBLEY
Two Point Studios
Co-Founder
"Their insights on how Pacific Drive would be received by players and reviewers alike were invaluable and helped us to quickly develop a plan for some last-minute tweaks that really enhanced the game experience. I would not hesitate to get their expert input on my next project."
SETH ROSEN
Irownwood Studios
Director, Pacific Drive
"Indie By Design has become an important touchpoint for us and we will look to involve them earlier in the development process where possible."
ANDY GRAY
Rebellion Developments
Snr PR Manager
"Indie By Design really know their stuff. Their critical analysis is deep and insightful and their understanding of how media will approach your game is second to none. Everything they do is done with the sole aim of helping you to achieve the best possible response to your final product."
MARK ROBINS
Bethesda
Snr PR Manager