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Expert consultation on game design, media reaction and communications. We're here to help you create and deliver the best and most successful games possible.

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Unlock the secrets only visible from the outside with our personal, collaborative approach.

 

Our expertise is in seeing things from an external, unbiased perspective, helping to maximise success and minimalise failures across game design, media communications and product positioning.

 

Join the ranks of other teams who have harnessed our skills and insights to uncover hidden opportunities and ignite the potential of your project.

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Example Services

MEDIA REACTION

We pride ourselves on the accuracy of our ability to get into the minds of media. With an average Metacritic prediction accuracy within 1%, take advantage of us to galvanise and achieve your coverage goals.

GAME DESIGN

By deep diving into your project at key development stages, we elevate projects through considered, actionable advice that takes advantage of our external, unbiased position and perspective.

PRODUCT VIABILITY

When to launch? Should you greenlight? Is early access a viable option? Publishers and developers trust us to give valuable, honest assessments of what's possible and what's best for their games.

EXTERNAL

EXPERTS

Much of our value is in seeing your game through an unbiased lens, helping to shine light on design issues and solutions as well help guide towards the best communications for players and media.

PR COMMS

How does your PR strategy align with your project's philosophy
and strengths? We work with PR teams to craft stories that engage, influence and entertain media in service of games and brands.

COPY & DESIGN

Deliver purposeful and influential messages. Whether media-facing review guides and presentations or consumer-focused advertorials and VO scripts we create messaging that works.

© 2026 Independent By Design Ltd

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