The External Evaluation Experts
GAME THE SYSTEM
Maximise impact and enhance the success of your games with our creative, experienced, independent approach.
Proud Member of
SERVICES
MEDIA REACTION
We pride ourselves on the accuracy of our ability to get into the minds of media. With an average Metacritic prediction accuracy within 1%, take advantage of us to galvanise and achieve your coverage goals.
GAME DESIGN
By deep diving into your project at key development stages, we elevate projects through considered, actionable advice that takes advantage of our external, unbiased position and perspective.
PRODUCT VIABILITY
When to launch? Should you greenlight? Is early access a viable option? Publishers and developers trust us to give valuable, honest assessments of what's possible and what's best for their games.
MEDIA TRAINING
We understand how media plan and interpret their interactions with you. Use our knowledge and experience to help you provide media with the
information and impression that best serves your goals.
PR COMMS
How does your PR strategy align with your project's philosophy
and strengths? We work with PR teams to craft stories that engage, influence and entertain media in service of games and brands.
COPY & DESIGN
Deliver purposeful and influential messages. Whether media-facing review guides and presentations or consumer-focused advertorials and VO scripts we create messaging that works.
TESTIMONIALS
TESTIMONIALS
CLIENTS
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
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KERRI WEST
Creative Assembly
Head of Audience Insights
“With deep expertise in design and strategy, Indie By Design has shown genuine understanding of our vision, goals, history, and community—offering insight with a rare human touch.”​
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MAX VON KNORRING
Amplitude Studios
Chief Operating Officer
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
​
MARK WEBLEY
Two Point Studios
Co-Founder
"Their insights on how Pacific Drive would be received by players and reviewers alike were invaluable and helped us to quickly develop a plan for some last-minute tweaks that really enhanced the game experience. I would not hesitate to get their expert input on my next project."
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SETH ROSEN
Irownwood Studios
Director, Pacific Drive
"Indie By Design has become an important touchpoint for us and we will look to involve them earlier in the development process where possible."
​
ANDY GRAY
Rebellion Developments
Snr PR Manager
"Indie By Design really know their stuff. Their critical analysis is deep and insightful and their understanding of how media will approach your game is second to none. Everything they do is done with the sole aim of helping you to achieve the best possible response to your final product."
​
MARK ROBINS
Bethesda
Snr PR Manager
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
​
KERRI WEST
Creative Assembly
Head of Audience Insights
“With deep expertise in design and strategy, Indie By Design has shown genuine understanding of our vision, goals, history, and community—offering insight with a rare human touch.”​
​
MAX VON KNORRING
Amplitude Studios
Chief Operating Officer
"Game analysis from Indie by Design is always exceptionally thorough and thought-provoking. The team demonstrate great care and commitment, delving deeply into the subject matter and providing an extremely valuable perspective."
​
MARK WEBLEY
Two Point Studios
Co-Founder
"Their insights on how Pacific Drive would be received by players and reviewers alike were invaluable and helped us to quickly develop a plan for some last-minute tweaks that really enhanced the game experience. I would not hesitate to get their expert input on my next project."
​
SETH ROSEN
Irownwood Studios
Director, Pacific Drive
"Indie By Design has become an important touchpoint for us and we will look to involve them earlier in the development process where possible."
​
ANDY GRAY
Rebellion Developments
Snr PR Manager
"Indie By Design really know their stuff. Their critical analysis is deep and insightful and their understanding of how media will approach your game is second to none. Everything they do is done with the sole aim of helping you to achieve the best possible response to your final product."
​
MARK ROBINS
Bethesda
Snr PR Manager